Amari clothes start their story back in 2007. Amelia and Hari were the creators, which is where the name originates as a combination of the two names. They had previous experience in creating clothing for the European market, but thought it was time to bring their talents to the UK.

The clothing from Amari is all about simple flattering shapes and and unique fresh prints. The summer ranges of Amari clothes were created to attract the surf holiday market, but they have developed a larger range to accommodate the urban surfer and boutique clientele.

We have new Spring/Summer items for 2013 coming in, and be sure to check back here for more stock. The summer dresses with long sleeves are perfect designs, very elegant and sophisticated while still exuding a colourful cheeriness that can't help but make you feel great on the inside too. This is Amari clothing at its best. Affordable, fresh and fabulous! After a long run of bad luck with British summers, we're certainly due for a nice long hot summer with plenty of opportunity to wear our Amari dresses :)

Capture the spirit of Amari clothes today, and take a look around the collection. If you're buying for someone else as a gift, don't forget to take advantage of our free gift wrapping service.

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