Adini is a classic British boutique brand, dedicated to making the woman of today feel and look beautiful. They are committed to fair trade and the protection of the environment.
Adini clothing was founded in the UK in 1978, and was one of the first domestic fashion companies to incorporate creative foreign designs, themes and manufacturing techniques into its collections, helping to breath new life into a declining British Fashion Industry. The name 'Adini', which is an anagram of the word 'India', and a variation of a Sanskrit word meaning 'The Original', was chosen to both reflect these pioneering instincts, which continue to be a major influence today, and its focus on ethnic origins.
From small independent fashion boutiques to large department stores, Adini clothing has become a well recognised brand across the UK and worldwide.
Adini clothing is classic womenswear; sophisticated and unique. These British designed collections embrace ethnic diversity, with much of the Adini clothing made in India, Hong Kong and the Far East. However, they maintain a quintessentially English feel, producing elegant ranges of clothing with a casualness that can be appreciated day-to-day.
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